The Diesel Knee.J in-store promotion is the hilarious brainchild of Indian ad agency Happy Creative Services. The jeans brand offered a shiny black set of knee pads with every walk-in purchase over $150. The cheeky packaging declared “Knee Jerk Reactions Guaranteed” and “Knee Caps for Better Head.”
Customers flocked to the store to receive their gift with purchase and the promotion exploded. The successful suggestive Diesel Knee.J campaign saw sales shoot up 40 percent.
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