The Diesel Knee.J is a Suggestive Gift With Purchase

By: Renee Ramsarran - Published: Feb 12, 2011 • References: & adsoftheworld
The Diesel Knee.J in-store promotion is the hilarious brainchild of Indian ad agency Happy Creative Services. The jeans brand offered a shiny black set of knee pads with every walk-in purchase over $150. The cheeky packaging declared "Knee Jerk Reactions Guaranteed" and "Knee Caps for Better Head."

Customers flocked to the store to receive their gift with purchase and the promotion exploded. The successful suggestive Diesel Knee.J campaign saw sales shoot up 40 percent. Stats for Lewd Giveaway Gimmicks Trending: Older & Warm
Research: 7,148 clicks in 276 w
Interest: 4 minutes
Concept: Diesel Knee J
Related: 52 examples / 40 photos
Segment: Males, 12-55
Comparison Set: 19 similar articles, including: clothes-free fur campaigns, people-warming ovens, and naughty motion picture promotions.