Diesel Intimate Underwear Gets Cheeky For Fall/Winter 09-10
From the scandalous ass grabbing to the sexy lounging and playful dancing, the ads manage to fully communicate the spirit of the designs.
The featured models in these Fall/Winter 2009-2010 ads include Brazilian beauty Marlon Teixeira and British hunk Sam Way.
Implications - One of the best ways for a company to generate brand interest is by deliberately creating controversial marketing. By investing in advertising that surprises and shocks, the company stands a good chance of generating attention from consumers -- and a watchful media eager to exploit a contentious debate.