It's tempting to wander into a designer pop-up shop, especially because they're usually so extravagant. The new Fendi shop is alluring, but it looks deceptive down to earth, with plenty of rustic textures that might make you think it's like any other shop in the area. True to New York style, the shop is small, but cozy and just about the size of an apartment.
However, instead of expensive fixtures, Fendi products are displayed in unconventional ways inside vintage arcade games, vending machines, surrounded by flashy neon signs. For now, the shop is dressed with rich finishes like fine leathers, silks and other luxurious natural materials. Each month, the interior decor and displays of the Fendi will change, until the pop-up shop disappears forver at the end of December.
Unconventional Shop Displays
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