Like other popular dating sites, singles can search for members who share their interests. Unlike these dating sites, however, EthicalSingles features social, human rights, animal rights, and environmental issues at their forefront.
EthicalSingles' members include charity workers, green business entrepreneurs, environmentalists, activists, hippies, and vegetarians alike.
Implications - With so many options these days, daters are becoming more specific with their choices for desired partners. As the options increase, so do the number of dating sites. Daters are looking for a unique site that will cater specifically to what they want in a significant other. These businesses respond by marketing their services to a more specific demographic in order to attract more customers.