DevaCurl's Mist of Wonders is Loaded with Benefits for Curls, Coils & Waves
Laura McQuarrie — February 8, 2023 — Fashion
References: devacurl & prnewswire
DevaCurl's Mist of Wonders is a multi-benefit curl spray that was formulated to help waves, curls and coils look their best. The Mist of Wonders Leave-In Instant Multi-Benefit Curl Spray is formulated with DevaCurl's Nutritive-Curl Complex and it boasts 12 benefits for preparing, protecting and priming hair.
According to the brand, "more than 80% of curl consumers [use] a leave-in conditioner in their styling routine" and this new product elevates the ritual with an all-in-one product that moisturizes, softens, detangles, strengthens, provides heat protection, fights frizziness and reduces breakage.
To help curly haired consumers use the product in a conscious way, the brand offers a refillable version of the curl spray product; the eco-friendly pouch provides two or more refills of the curly hair product.
According to the brand, "more than 80% of curl consumers [use] a leave-in conditioner in their styling routine" and this new product elevates the ritual with an all-in-one product that moisturizes, softens, detangles, strengthens, provides heat protection, fights frizziness and reduces breakage.
To help curly haired consumers use the product in a conscious way, the brand offers a refillable version of the curl spray product; the eco-friendly pouch provides two or more refills of the curly hair product.
Trend Themes
-
Multi-benefit Hair Products — The rising trend of multi-benefit hair products is creating opportunities to develop all-in-one haircare solutions that meet the needs of busy consumers.
-
Eco-friendly Haircare — Eco-friendly solutions such as refillable haircare products are growing in popularity, opening opportunities to develop sustainable packaging and refill mechanisms.
-
Curly Haircare — There is a growing trend in the curly haircare market, which creates opportunities to develop specialized products aimed at addressing the needs of consumers with wavy, curly and coiled hair textures.
Industry Implications
-
Personal Care — There are opportunities for personal care brands to expand their line of haircare products by developing multi-benefit haircare solutions that cater to busy consumers.
-
Eco-friendly Packaging — The trend towards eco-friendliness in the haircare industry is creating opportunities to develop sustainable packaging solutions that cater to conscious consumers.
-
Haircare for Curly Hair — The growing trend in the curly haircare market creates opportunities for established or new brands to develop high-quality and specialized haircare products that cater to the needs of consumers with wavy, curly and coiled hair textures.
3.4
Score
Popularity
Activity
Freshness
