MSNBC.com has come up with NewsBreaker Live, a new way to entertain yourself before the movie begins. They have developed motion sensors that are placed throughout the theater that can tell which way the crowd is moving. What’s the fun in that? The crowd controls a ball and paddle like the ancient video game “Breakout.” The goal is to break the wall of news on the screen provided by MSNBC.com.
Implications - Consumers in modern society are constantly looking for simple ways to entertain themselves. Products that feature a humorous aspect are attractive to those who don't have the time to enjoy certain things. Companies trying to increase their appeal could focus on this.
What's Driving This Trend
- Entertainment Gaming
- Incorporate motion sensors to create immersive and interactive gaming experiences for consumers.
- Crowd-controlled Technology
- Develop technologies that allow crowds to collectively control various forms of entertainment, including movies, concerts, and events.
- Interactive Advertising
- Create interactive advertisements that engage audiences in unique and memorable ways, such as crowd-controlled games.
Who This Affects Most
- Entertainment
- Movie theaters, theme parks, and other forms of entertainment can enhance customer experiences through crowd-controlled games and other interactive technologies.
- Advertising
- Marketing firms and advertising agencies can leverage crowd-controlled gaming and other interactive technologies to create engaging and memorable brand experiences for customers.
- Technology
- Tech companies can develop and market motion sensors and other technologies that enable crowd-controlled gaming and other interactive experiences at various events and venues.
