Brilliant Backwards Coiffs

The CR Fashion Book #1 Hair Feature Showcases Surreal Inspiration

In this CR Fashion Book #1 feature, a notably surreal aesthetic makes for a visually striking accessory and hair editorial.

Cleverly titled 'How Do Hue Do?’ this editorial toys with the vanguard hair shades of the season whilst offering a dynamically artful spread. Captured by Brigitte Niedermair, this piece makes the focal point of each frame the luxury accessories and distinctly colored locks of the seemingly anonymous model.

It is exemplary fashion pieces like these that have made Carine Roitfeld such an iconic fashion director. Her utilization of surreal motifs add additional value to this piece so as to blur the lines between fashion, art and beauty. Roitfeld's all-encompassing vision has made for an exemplary longstanding aesthetic that continues to thrive. This notion of longevity in excellence is seen throughout CR Fashion Book #1 and in this cheeky editorial.

Surreal Hair
Disruptive innovation opportunity: Develop innovative hair dyes and accessories that create surreal and visually striking hairstyles.
Luxury Accessories
Disruptive innovation opportunity: Design unique luxury accessories that can be integrated with hairstyles to create impactful fashion statements.
Blurring Fashion and Art
Disruptive innovation opportunity: Explore the intersection of fashion and art, creating garments and hairstyles that challenge traditional boundaries.

Sectors Adopting This

Cosmetics
Disruptive innovation opportunity: Develop new hair dye formulations and accessories that cater to the demand for surreal and vibrant hairstyles.
Fashion
Disruptive innovation opportunity: Collaborate with designers to create high-end accessories that can be incorporated into hairstyles for a bold and artistic look.
Art
Disruptive innovation opportunity: Merge fashion with art by creating installations and performances that showcase the interplay between garments and hairstyles.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 87%
Activity 75%
Freshness 8%

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