Controvertising - Hanes: Nigg*r, Fagg*t, Pak! (GALLERY)

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Controvertising - Hanes: Nigg*r, Fagg*t, Pak! (GALLERY)



Controvertising - Hanes: Nigg*r, Fagg*t, Pak! (GALLERY)In this shocking ad, Hanes conveys the concept of the Original Tagless Comfort underwear through the idea that the, “world gives you enough tags.”

The concept of tags might be a smart idea, playing on the social tags to promote tagless undies is very creative.  But, in my opinion, this is a stupid delivery! I believe the mere use of such hateful tags to promote underwear is a foolish, immature and cheap way to garner publicity for this controversial campaign, but they go even further with illustrations and slogans that make matters worse.

In Fagg*t, you see same-sex kissing, debauchery, toys, bottles of wine and references to beauty: lipstick, nail polish and makeup. In Nigg*r, you see drugs, guns, jail cells, low-life jobs like cleaning toilets, and text about being HIV positive. In Pak! (a demeaning name for people from Pakistan), you see tanks, bullets, bombs and pigs (an anti-Islamic reference).

Such a campaign would never be approved in Europe or America, where the use of such hateful references is a big ‘No No’, even when you are trying to use it in a positive light. The campaign was created by an Indian advertising agency (Mccann Erickson, Bombay, India).

It’s a pity, because I actually like the art direction (Timsy Gupta) and illustration (Pranav & Timsy).


Click any photo for a larger image:
Controvertising - Hanes: Nigg*r, Fagg*t, Pak! (GALLERY)
Controvertising - Hanes: Nigg*r, Fagg*t, Pak! (GALLERY)


Via: adsoftheworld   Posted: Apr 10, 08
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TH is not only reporting news and trends, it is creating and making the news. TH was the first to break this story which has motivated GLAAD to directly contact Hanes. Now Hanes have released a formal apology. See the GLAAD release here , including a link to our story, being the first source on April 10.

By: mediterranean on Apr 18, 08 | 180 Trends | 41 Comments

This awesome news! Thanks for the update, mediterranean!

By: Bianca Bartz on Apr 18, 08 | 2316 Trends | 434 Comments

Congrats Ayman. That's a great achievement. The art is pretty but that's about it. The rest of the sh*t is reprehensible garbage to say the very least.

By: lourdes sanchez on Apr 18, 08 | 637 Trends | 75 Comments




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