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Ruff & Cut diamond jewelry is what they call 'socially responsible luxury.' The newly-launched company combines conflict-free diamonds from Sierra Leone and Canada with recycled gold to create stylishly rustic rings, pendants, bracelets, and earrings.

The eco-friendly company also donates 10% of profits to non-profit organizations in Africa. Though not all of the gems are the perfect specimens we are accustomed to seeing, the designs stand for much more than a simple display of wealth. Having said that, the ring in the first image is priced at $110,000. However, a very simple 1.91 carat solitaire is available for $4,900.