Whenever two of my favorite things come together, in this case the Colt 45 x Santa Cruz skateboard, I tend to get more giddy than fat kids around cake.
The Colt 45 x Santa Cruz collaboration is the perfect mix of the cornerstones of street culture: malt liquor and skateboards. This spiffy board is laced with a crisp white colorway, accented by traditonal Colt 45 graphics. Just to up the coolness factor, yes, there is a bottle opener on the underside of this deck. Nothing could promote wreckless drinking more than fashioning a beer opener to a skateboard. Security guards beware, you may be dealing with a few boozed-up skaters in the near future.
The booze-themed skateboard is another example of how streetwear/skateboard compaines push the envelope when it comes to branding.
Stats for Boozed-Out Boards
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Research: 4,898 clicks in 237 w
Interest: 4 minutes
Concept: Colt 45 X Santa Cruz
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: upcycled graphic street cruisers, gorgeous graffiti decks, and italian automaker skate decks.
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