New Balance welcomes the warmer season with the latest Coastal Pack of sneakers that are comprised of a series of 997 and 998 silhouettes. The pack draws a strong inspiration from the breezy energy of a seaside sunset, delivering colorways that are designed to recall the visuals of the sea reflecting off the ocean.
The three colorways include 'Orange,' 'Rosa,' and 'Apricot.' The Orange colorway is complete on a new 998 model and highlights bright hues on the toe area delivered with soft suede and mesh materials. The uppers are complete in white leather along with a gray heel and a rooted black 'N' logo with lavender detailing at the midsole. The 997 sneakers arrive in Apricot and Rosa, with the Apricot iteration reminiscent of sandy hues with a teal midsole to nod to the sea. The Rosa model features light pink colors detailed with ran accents and marbled heel to recall the rocks at the beach.
What's Driving This Trend
- Coastal-inspired Sneakers
- Opportunity for sneaker companies to create footwear that incorporates the colors and energy of the seaside.
- Colorful Silhouettes
- Chance for brands to experiment with vibrant colorways in their sneaker collections inspired by natural elements.
- Reflective Materials
- Potential for innovation in using materials that mimic the reflective nature of the sea in sneaker designs.
Who This Affects Most
- Athletic Footwear
- Companies within the athletic footwear industry can explore new designs and color palettes that evoke beach vibes.
- Fashion
- Fashion brands have the opportunity to incorporate coastal-inspired elements into their shoe collections.
- Outdoor Recreation
- Brands in the outdoor recreation industry can create sneakers that embody the spirit of seaside adventures.
