Sony Vaio LT Ad
Published: Sep 6, 2008
Updated: Aug 22 2011
• References: geeksugar
Sony has a hot product with the Vaio LT which is a PC and HDTV combo. Their ad agency made a creepily intriguing commercial. One that you continue to watch to see what happens. Cables come out of the screen on the wall to enclose and capture a gadget and fully integrate in organically into the Vaio LT. There is no spoken word - it's all visual - perfect for a visual home appliance.
Implications - Shocking advertising is always a useful way for companies to promote products or services. By ensuring that customers are unable to look away and are visually drawn to a product or concept, businesses can garner the attention of audiences and expand their target demographic.