Clara Gaggero and Adrain Westaway have created an ingenious way to teach people about their newly purchased smartphones. It's called 'Out of the Box Design' and it simplifies smartphone instructions 100-fold.
Regular cell phone and smartphone instruction books can be confusing and full of techy jargon. Clara Gaggero's 'Out of the Box Design' features labeled cards that help you set up your smartphone and cut-out packaging that tells you what the buttons do. Seniors and smartphone noobies would benefit greatly from simplified instructions like these.
Stats for Creative Phone Manuals
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Research: 6,902 clicks in 312 w
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Concept: Clara Gaggero
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Segment: Males, 12-35
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