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Extravagant Political Fashion

Cindy McCain's $300,000 RNC Ensemble

— September 5, 2008 — Social Good
If one was to replicate the fashions of Cindy McCain and Laura Bush at the recent Republican National Convention, we would have to shell out a total of over $300,000. Can the masses relate to the wealth of the McCain’s or could it be a turnoff?

According to Vanity Fair, Cindy McCain’s RNC ensemble included $280,000 diamond earrings, a $3,000 Oscar de la Renta gown, a Chanel J12 watch valued at $4,500 and a pearl necklace that would cost between $11,000 - $25,000. Not to mention the snazzy designer shoes. Laura Bush glammed out at between $3,425 and $4,325.

To put this into perspective, Michelle Obama recently appeared on The View outfitted in a stylish ‘Black & White’ dress any one of us could buy for $148.

“One of the persistent memes in the Republican line of attack against Barack Obama is the notion that he is an elitist, whereas the G.O.P. represent real working Americans like Levi “F-in’ Redneck Johnston,” says Vanity Fair.
Trend Themes
1. Affordable Political Fashion - The rise of affordable political fashion can disrupt the current trend of expensive political fashion and may appeal more to the masses.
2. Sustainable Luxury Fashion - Creating sustainable luxury fashion could be a disruptive innovation for political fashion industry to appeal environmentally conscious consumers.
3. Political Fast Fashion - Political fast fashion can be an answer to the high price and exclusive nature of political fashion and reach a wider audience quickly.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of affordable political fashion, sustainable luxury fashion and political fast fashion trends to create inclusive and environmentally conscious products.
2. Political Industry - Political industry can adapt to the changing trends in political fashion to make a persona more attractive and inclusive to a wider audience.
3. Luxury Industry - The luxury industry can tap into the market of sustainable luxury fashion to create sustainability while still appealing to high-end consumers.
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