The Cholet Spring/Summer 2013 Campaign is Striking
Shiori Mine — July 28, 2012 — Marketing
References: fashionising
The Cholet Spring/Summer 2013 Collection features a series of breezy gowns and futuristic, structured ensembles. Whether you want a cooingly constructed crop top or a wind-swept maxi dress, this summer fine lookbook is sure to please.
Photographed by Zee Nunes and styled by Pedro Sales, the Cholet Spring/Summer 2013 Campaign exudes a dystopian yet glamorous undertone. The gorgeous Thairine Garcia poses effortlessly against the secluded sandy backdrop and scorching desert sun. The space-like, mirrored sunglasses add a futuristic finish to these contemporary frocks -- there is something oh so Margiela about them, no? While you'd expect to see a bronzed-out goddess in a desert photoshoot, the porcelain complexion of Garcia is an unexpected and refreshing twist.
Full of seductive poses and slinky, eye-catching fashions, the Cholet Spring/Summer 2013 campaign is nothing short of spectacular and striking.
Photographed by Zee Nunes and styled by Pedro Sales, the Cholet Spring/Summer 2013 Campaign exudes a dystopian yet glamorous undertone. The gorgeous Thairine Garcia poses effortlessly against the secluded sandy backdrop and scorching desert sun. The space-like, mirrored sunglasses add a futuristic finish to these contemporary frocks -- there is something oh so Margiela about them, no? While you'd expect to see a bronzed-out goddess in a desert photoshoot, the porcelain complexion of Garcia is an unexpected and refreshing twist.
Full of seductive poses and slinky, eye-catching fashions, the Cholet Spring/Summer 2013 campaign is nothing short of spectacular and striking.
Trend Themes
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Breezy Gowns — Opportunity for disruptive innovation in the fashion industry by creating sustainable and eco-friendly fabric options for breezy gowns.
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Futuristic Ensembles — Disruptive innovation potential in the fashion industry by incorporating advanced technologies, such as augmented reality or smart fabrics, into futuristic ensembles.
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Mirrored Sunglasses — Disruptive innovation opportunity in the eyewear industry by developing customizable and interactive mirrored sunglasses with built-in AR capabilities.
Industry Implications
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Fashion — Potential for disruptive innovation in the fashion industry by integrating sustainable and eco-friendly practices into the production process.
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Textile — Opportunity for disruptive innovation in the textile industry by creating new fabrics that combine breathability and comfort for breezy gowns.
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Eyewear — Disruptive innovation potential in the eyewear industry by combining fashion and technology to create interactive and customizable mirrored sunglasses.
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