Luxury watchmaker Oris has teamed up with Swiss deer leather brand Cervo Volante to launch the Big Crown Pointer Date, a new timepiece that will belong to the brand's ‘Change for the Better’ strategy.
The new watches' straps and packaging are made using Cervo's premium leather, which is produced from the annual cull of 15,000 red deer in Switzerland -- an invasive species in the country. Cervo was founded in 2017 specifically to "protect the Swiss countryside" by turning deer skins into sustainable footwear and accessories.
The actual timepiece features a 38mm stainless steel case and a striking gradient dial inspired by Switzerland's wintery and mountainous countryside. The Cervo Volante Big Crown Pointer Date watches are currently available to purchase on Oris' website.
Image Credit: Oris
What's Driving This Trend
- Sustainable Leather Accessories
- Creating products from sustainable animal products such as deer leather can be a disruptive innovation opportunity for the fashion accessories industry.
- Environmental Conservation Partnerships
- Working with organizations that prioritize environmentally-conscious initiatives and finding ways to incorporate them into product design can be a trend for luxury and fashion brands.
- Invasive Species Sourcing
- Sourcing materials from invasive species instead of traditional animal leather can be a sustainable and disruptive innovation opportunity for the fashion and accessories industry.
Who This Affects Most
- Luxury Timepiece
- Creating a sustainable line of watches made from alternative materials and packaging such as deer leather can be an opportunity for the luxury timepiece industry to incorporate more eco-friendly practices.
- Sustainable Fashion Accessories
- Collaborating with organizations like Cervo Volante to create sustainable, eco-friendly fashion accessories can be a trend for the industry as a whole.
- Environmental Conservation Organizations
- Partnering with fashion and luxury brands to create sustainable products from invasive species can create a new revenue stream for environmental conservation organizations.
