Jordan Brand introduces a new tonal iteration of the Air Jordan 2 sneaker model with a Cement Grey colorway palette to join the roster for the Spring season. The classic high-top silhouette is detailed with a simplistic look made up of white, sail, black, and cement grey throughout the entire sneaker.
The upper is mostly made from a crisp white leather base foundation and then detailed with cement grey accents that are seen along the lining of the tongue. Branding can be seen on the heel sections with black piping lining the panels. Rounding out the sneaker is a sail tonal heel counter and grey rubber outsole unit as the insole is detailed with a skyline graphic reading "Loo, Up In The Air."
Image Credit: JD Sports, <a rel='nofollow' href='https://hypebeast.com/2023/2/air-jordan-2-cement-grey-dr8884-100-release-infoc'>hypebeast</a>, <a rel='nofollow' href='http://nike.com/'>nike</a>
Key Themes Behind This Trend
- Tonal Sneakers
- Opportunity to explore monochromatic designs for sneakers and incorporate unique branding on different panels.
- Minimalistic Design
- Creating sneakers that boast simplistic designs while incorporating interesting colorways becomes a unique selling point.
- Statement Insole Design
- Upgrading the insole design of sneakers to make a statement with unique graphics and branding can enhance the footwear experience and become a selling point.
Where This Applies
- Footwear
- Footwear companies can explore the rise of tonal sneakers with minimalistic design while differentiating themselves with statement insole designs.
- Fashion
- Fashion brands can capitalize on the minimalist trend by creating clothing and accessories that pair well with tonal sneakers with interesting colorways.
- Graphic Design
- Graphic designers can explore opportunities to design unique insoles for sneakers and collaborate with footwear companies to incorporate their designs into their products.
