Shwings are Popular Embellishments for Celebrities' Children

By: Jen Chae - Published: Jul 18, 2013 • References: shwingsonline & mastermindtoys
Avante-garde celebrities' children have been spotted wearing glittering accessories on their shoes. Namely, Shwings by Hollywood-based jewelry designer Sonya Ooten. With celebrity endorsement from stars like Victoria Beckham, Heidi Klum and Gwen Stefani, Shwings have been a popular choice for fashion-forward shoppers.

Shwings serves more than just a decorative purpose. It is no doubt they make stylish statement pieces, but they also are practical because children will never get bored of their shoes. Shwings can be easily switched, mixed and matched. Instead of buying a brand new pair of shoes, parents can now purchase a new pair of Shwings. These smart embellishments shift the attention from shoes to its accessories, lessening the need to buy new shoes. Stats for Cartoonish Shoe Accessories Trending: Older & Buzzing
Research: 10,217 clicks in 148 w
Interest: 1.8 minutes
Concept: Celebrities' Children
Related: 64 examples / 49 photos
Segment: Neutral, 4-35
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