Diamond-Studded Case-Mate Accessory (CES 2008)

By: Rose A. Valenta - Published: Jan 10, 2008   Updated: Apr 7 2011 • References: case-mate & elitechoice.org
Want to be even more addicted to your Crackberry?

Case-Mate has introduced its diamond-studded BlackBerry case decorated with a coating of 3.5 carats of diamonds and 15 grams of gold. It is priced at $20,000.

Don't be discouraged yet; Case-mate is holding a draw today for one lucky person at CES 2008 in Las Vegas to win this ultra-luxurious gadget case!

Implications - Giveaways are huge for businesses. People love getting free things no matter what it is, but obviously the more lavish something is the more excited people are going to get. If a business is holding a draw for prizes people are going to share that information with friends and family, which ultimately gives the business more exposure. Stats for $20,000 Blackberry Case Given Away at CES Trending: Older & Mild
Research: 3,432 clicks in 436 w
Interest: 4 minutes
Concept: $20,000 Blackberry Case Given Away At CES
Related: 38 examples / 29 photos
Segment: Females, 18-55
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