Abstract Academic Lookbooks

Clean the Sky - Positive Eco Trends & Breakthroughs

The Casely-Hayford S/S 2012 Collection is Dapper and Distinguished

— January 16, 2012 — Fashion
The Casely-Hayford S/S 2012 lookbook is elegant and quirky with sophisticated styles that have a distinctive preppy flair. This stunning menswear collection is showcased in a gentleman-approved photo series that successfully fuses classic British menswear with modern sportswear styles. Suited looks are juxtaposed against casual staples, making for an academic-inspired editorial that pushes fashion boundaries.

The Casely-Hayford S/S 2012 lookbook is shot in multiple interiors that showcase an aristocratic aesthetic of excess, luxury and status. This backdrop successfully complements elegant pieces. A multitude of structured coats, boldly hued shirts and suited sets make up the crisp collection that merges bold color prints and hues with timeless textures. Designer Charlie Casely-Hayford explores texture and eccentric patterning as inspiration for the advertorial shoot that does not only sell clothing but a way of life.


Image Credit: Casely-Hayford

Trend Themes

  1. Academic-inspired Menswear — Opportunity for designers to merge classic British menswear with modern sportswear and create a distinctive preppy flair.
  2. Texture and Pattern Exploration — Innovative ideas for designers to experiment with patterns and textures to add eccentricity to their collections.
  3. Aristocratic Aesthetic — A chance for fashion companies to create an editorial campaign that showcases an aristocratic aesthetic of excess, luxury and status.

Industry Implications

  1. Fashion — Opportunity for the fashion industry to create a blend of classic British menswear with modern sportswear styles.
  2. Textile — Innovative textile designs and patterns can be created by exploring eccentric patterning inspired by the Casely-Hayford lookbook.
  3. Luxury Goods — A chance for luxury companies to promote the aristocratic aesthetic of excess, luxury and status in their products and campaigns.
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