The uber fashionable Carrera sunglasses have been spotted on celebrities, and Grabarz & Partner in Hamburg, Germany has decided to take it up a couple of notches with its campaign called 'Irresistible.'
Creative directors Timm Weber, Christoph Stricker and Henning Patzner have cleverly come up with this campaign to generate a fashionable following where style and filtered realities meet. The infamous colored lenses make Carrera sunglasses one-of-a-kind and will change your perspective of the world.
Stats for Shady Framed Campaigns
Trending: Older & Chilly
Research: 1,223 clicks in 285 w
Interest: 4 minutes
Concept: Carrera Sunglasses
Related: 73 examples / 56 photos
Segment: Females, 18-35
Comparison Set: 27 similar articles, including: luxury car sunglasses, color-coded shades, and nighttime shades.
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