The Career Times ad campaign makes switching jobs look as easy as changing clothes.
The main point of the ad is that changing jobs is only quick and easy with Career Times. Interestingly, this job search tool is actually a print newspaper "Free every Monday with the Cape Times," according to the site. Even though job postings are usually up online, the Career Times ad campaign encourages people to take any and all avenues to finding that career they love.
Conceived and executed by Cape Town-based ad agency Lowe Bull, the Career Times ad campaign is simple and clever with a very clear message. It also speaks to people's inner wish that career changes were as simple as changing a shirt.
Stats for Clever Undressing Campaigns
Trending: Older & Warm
Research: 4,675 clicks in 234 w
Interest: 4 minutes
Concept: Career Times
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: dual personality campaigns, zombie preparation campaigns, and faux infographics food ads.
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