Renowned artist Chris Gilmour created a cardboard London replica that can best be described as "astounding." Gilmour was working for Bankers Box, a box and storage company, and was tasked with building cardboard replicas of London, Berlin and Paris. The London replica was built over a period of only two days and is some 40-feet wide. It features iconic London landmarks, such as the River Thames and Big Ben.
One of the more awesome features of the cardboard London replica is the fact that the Tower Bridge and the Big Eye both work. Projects like these are a great way to advertise traditionally tame businesses that aren't overtly interesting -- how many ad campaigns for box and storage companies do you actually remember?
Why This Trend Is Growing
- Functional Cardboard Replicas
- Creating functional replicas out of cardboard presents disruptive innovation opportunities in architecture, design, and advertising industries.
- Promotion Through Art
- Using art installations as a form of advertisement offers disruptive innovation opportunities in the marketing and creative industries.
- Memorable Branding
- Developing memorable and unique campaigns for traditionally tame businesses can create disruptive innovation opportunities in the advertising and packaging industries.
Industries Being Reshaped
- Architecture
- The architecture industry can explore disruptive innovation opportunities by utilizing functional cardboard replicas for quick and cost-effective prototypes.
- Design
- The design industry can capitalize on the use of functional cardboard replicas to create sustainable and visually impressive products or installations.
- Advertising
- The advertising industry can innovate by incorporating artistic installations and memorable campaigns for typically uninspiring businesses, like box and storage companies.
