Scottish Spirits Releases 12oz. Cans of Scottish Whiskey In South America
Michael Hines — January 19, 2011 — Lifestyle
A Panamanian company inexplicably named Scottish Spirits has recently begun selling canned whiskey in South America. The whiskey comes in a 12oz. can and is designed to be more portable than a conventional glass bottle of booze.
Scottish Spirits has caused a little bit of a stir with their canned whiskey, but not for the reasons you’d think. Critics have complained that the company wrongfully markets itself as a Scottish company. They want the canned whiskey pulled from store shelves -- something I don’t want to see happen until it makes its way to North America.
Scottish Spirits has caused a little bit of a stir with their canned whiskey, but not for the reasons you’d think. Critics have complained that the company wrongfully markets itself as a Scottish company. They want the canned whiskey pulled from store shelves -- something I don’t want to see happen until it makes its way to North America.
Trend Themes
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Canned Whiskey — The trend of selling whiskey in cans provides an opportunity for innovative packaging solutions in the beverage industry.
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Portable Alcoholic Beverages — The rising trend of portable alcoholic beverages opens up opportunities for disruptive innovations in packaging, distribution, and marketing strategies.
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Ethnic Branding Controversy — The controversy surrounding Scottish Spirits' branding as a Scottish company highlights the importance of accurate and authentic branding in the global marketplace.
Industry Implications
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Beverage Packaging — The trend of canned whiskey presents opportunities for beverage packaging manufacturers to create practical and innovative solutions for convenient alcoholic beverage consumption.
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Alcohol Distribution — The rise in popularity of portable alcoholic beverages creates potential for disruptive innovation in alcohol distribution channels, such as online platforms or direct-to-consumer models.
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Marketing and Branding — The controversy surrounding Scottish Spirits' ethnic branding demonstrates the need for careful consideration and culturally sensitive marketing strategies when targeting global consumer markets.
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