Burger King Kobe Beefburger

By: Bianca Bartz - Published: • References: thescotsman.scotsman & theworldsbestever
Fast food is generally also cheap food, that's what gave chains like McDonalds their appeal... so why would Burger King deviate from that by launching a $166 cheeseburger? Specifically, the £85 Kobe beefburger.

Maybe offering a slab of fancy shmancy Japanese luxury beef topped with foie gras and blue cheese was their way of competing with McDonalds who recently went higher end by offering fancy espresso drinks at the new McCafes and dressing staff in fancier uniforms.

Check out some more burgers: Stats for $170 Junkfood Trending: Older & Average
Traction: 5,150 clicks in 346 w
Interest: 4 minutes
Concept: $170 Junkfood
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: top 100 luxury trends of 2014, top 100 lifestyle trends of 2014, and top 100 customization trends of 2014.