The Burberry Brights Spring/Summer 2011 Collection Makes a Splash
The Burberry Brights Spring/Summer 2011 campaign is a smart way to get people's attention because no one would expect any purse-owner to dunk their Burberry piece into a pool of water!
Implications - The underwater world was once one that consumers and companies alike feared exploring, and left alone for divers to cover. However, in recent years there has been a prominent consumer fixation with aquatic advertising. Companies who attempt aquatic advertising are guaranteed to have an eye-catching display that will garner great recognition.