The Burberry Brights Spring/Summer 2011 collection holds a great choice of bright summery colors. The campaign video shows the purses diving into water, which might cause some people to cry out! The video is unique, unexpected and fun to watch.
The Burberry Brights Spring/Summer 2011 campaign is a smart way to get people's attention because no one would expect any purse-owner to dunk their Burberry piece into a pool of water!
Implications - The underwater world was once one that consumers and companies alike feared exploring, and left alone for divers to cover. However, in recent years there has been a prominent consumer fixation with aquatic advertising. Companies who attempt aquatic advertising are guaranteed to have an eye-catching display that will garner great recognition.
Stats for Water-Plunging Purses
Trending: Older & Mild
Research: 3,226 clicks in 275 w
Interest: > 3 minutes
Concept: Burberry Brights Spring/Summer 2011
Related: 87 examples / 67 photos
Segment: Females, 18-35
Comparison Set: 32 similar articles, including: colorless summer shoots, haute desert vixens, and sleeping bag princesses.
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