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The Brusheads by PA Consulting Turns Brushing Teeth into a Game

By: Meghan Young - Published: • References: paconsulting & yankodesign
There is no harm in making hated chores and hygienic obligations more fun for children, which is exactly what the Brusheads by PA Consulting do. What at first looks like a team of cartoonish action figures is in reality a collection of playful toothbrushes geared towards kids. While the look of the brushes themselves will have children begging to play with their favorite 'toy' every morning and night, they also boast hi-tech features to make the experience even more fun while also informing parents of their brushing patterns.

Brusheads by PA Consulting syncs to an accompanying mobile app to accomplish all of this. Equipped with intelligent sensors, children will be able to pit their characters in competitions against their peers. The USB-powered brush also plays audio. Stats for Hi-Tech Cartoonish Toothbrushes Trending: Older & Average
Traction: 2,363 clicks in 95 w
Interest: 1.3 minutes
Concept: Brusheads By PA Consulting
Related: 43 examples / 33 photos
Segment: Neutral, 4-18
Comparison Set: 16 similar articles, including: fountain-inspired dental care, biodegradable bamboo toothbrushes, and discreet chewable toothbrushes.