Brigid's retro handbags are one-of-a-kind lovingly restored doctor bags and classic bowlers. The vintage bags--some dating back to the 1900's--are repaired, relined and can be equipped with removable shoulder straps.
The hand-tooled leather bowler is from 1965 and would look so cool with current bohemian-inspired fashions. For a more classic Pradaesque style the 1939 doctor's bag would be a chic accessory.
Brigid's Bags collection is constantly changing as she unearths new finds.
Implications - The opportunity for businesses to profit from transforming something old into something new is very high in today's society. Consumers will be drawn to products boasting vintage or eco-friendly qualities. Businesses that offer these qualities will likely be perceived by members of society in a favorable way.
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Concept: Re-Envisioned Handbags
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Segment: Neutral, 18-35
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