Jordan unveils a new tonal iteration of Russell Westbrook's Why Not .6 sneaker model in a colorway that cannot be missed, unveiling the Bright Crimson palette. The shoes boast a low-cut silhouette, which strays away from the usual mid-cut design.
The uppers are done up with a ripstop shroud starting off on the medial side of the panel and continuing zipped up towards the tongue section. Taking a closer look, the zipper opens up around the ankle and unveils the "Why Not" letters that repeat themselves as a nod to the shoes. Branding continues in the form of the Jordan logo along the lateral side of the heel and the tongue section, finished by Westbrook's personal motif on the forefoot.
Image Credit: Nike, <a rel='nofollow' href='https://hypebeast.com/2023/1/russell-westbrook-jordan-why-not-6-bright-crimson-do7189-607'>hypebeast</a>
What's Driving This Trend
- Bright Crimson Colorway Sneakers
- Opportunity for disruptive innovation in the sneaker industry by utilizing bold, vibrant color schemes to differentiate their products.
- Low-cut Silhouette Sneakers
- Opportunity for disruptive innovation in the sneaker industry by focusing on unique designs that break away from the traditional mid-cut design.
- Ripstop Shroud Sneakers
- Opportunity for disruptive innovation in the sneaker industry by experimenting with durable, lightweight materials like ripstop in shoe construction.
Who This Affects Most
- Athletic Footwear
- Athletic footwear companies can utilize vibrant color schemes and unique designs to differentiate their products and appeal to consumers looking for bold statements in their footwear choices.
- Fashion
- Fashion industry designers could explore incorporating innovative materials like ripstop into their designs in order to create functional, yet fashionable, footwear options.
- Sporting Goods Retail
- Sporting goods retailers can explore offering more low-cut silhouette options to customers looking for unique designs and a different feel in their athletic footwear.
