Los Angeles based shutterbug Brandon Showers' photography is a combination of stunning location selection, deft photo lighting, and a clear yearning and skill for capturing an authentic story while shooting an editorial.
Brandon Showers' photography has been drawing attention from industry professionals and fashion blogs ever since he began shooting seriously just over a decade ago.
For his latest shoot, he took model Eva DeCaro of Envy Model Management to the Charlie hotel in West Hollywood, California and captured her in a series of visually arresting shots that truly represent a secret garden, hippie oasis.
"There is a real ethereal quality to the grounds and its easy to get lost," Brandon Showers says of the shoot. "We shot from sun up to sundown to try and take advantage of the natural colors of the environment.”
Brandon Showers' photography is truly an exercise in escape. The Ohio-native shows that through a delicate blend of color and organic surroundings, you can create an incredible shoot that exudes liberty and freedom.
Implications - Few things are more effective for a brand trying to establish an image than featuring a model in an unusual but stunning location that most adequately represents the brand. By choosing to focus their marketing on an authentic, accurate portrayal of the ideal environment which consumers should enjoy their products, the company attracts the public to the idea, concept, and movement of their brand, not just the physical property of it.
What Makes This Trend Stand Out
- Authentic Location Shoots
- Opportunity for brands to feature models in stunning and unusual locations to create an authentic and visually compelling narrative.
- Bohemian Aesthetic
- Growing demand for photography that captures the ethereal and free-spirited vibe of the bohemian lifestyle.
- Escape and Freedom
- Increasing popularity of photography that transports viewers to tranquil and liberating environments.
Sectors Adopting This
- Fashion
- Fashion brands can utilize authentic location shoots to showcase their products in visually compelling narratives.
- Hospitality
- Hotels and resorts can incorporate the bohemian aesthetic in their marketing materials to attract guests seeking an ethereal escape.
- Photography
- Photographers can specialize in capturing the essence of escape and freedom, catering to brands and individuals seeking this aesthetic.
