Marker brand 'Poska' has come up with an inventive way to advertise its product in this branded art installation by creating a chandelier entirely out of its markers. Advertising guru Stephen Justice created the whimsical and eye-catching chandelier as a clever marketing idea to promote the Poska product.
Repurposing the markers from its original use as a writing utensil, Justice used 40 hollowed-out markers with a LED light placed inside each for the piece. Five colors were used: pink, red, light blue, yellow and white, to make this colorful and contemporary art piece come alive. The original colors are vibrantly illuminated through the lid caps. The power cables that connected the light source were also colored to match its marker counterpart.
From afar, this captivating branded art installation looks like a chandelier perfect for any modern home -- it is only close-up when you notice the lights are made entirely out of markers.
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Stephen Justice Reworks 'Poska' Markers into a Branded Art Installation
By: Ariel Weber - Published: Nov 14, 2012 • References: adverblog