'Bondage Happens' Trains Ian Page to Drool When He Gets a Call
Meghan Young — October 31, 2010 — Lifestyle
In a modern Pavlovian experiment, Ian Page has created a headpiece entitled 'Bondage Happens' to condition himself to salivate every time his cell phone vibrates.
Essentially, the headpiece features a cup full of lemon juice that is squirted sparingly into his mouth every time his phone buzzes, acting as a conditioned stimulus. Page plans on wearing 'Bondage Happens' for two weeks beginning in mid-October. Check out the video above for more details about this interesting experiment.
Essentially, the headpiece features a cup full of lemon juice that is squirted sparingly into his mouth every time his phone buzzes, acting as a conditioned stimulus. Page plans on wearing 'Bondage Happens' for two weeks beginning in mid-October. Check out the video above for more details about this interesting experiment.
Trend Themes
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Pavlovian Conditioning — Opportunities for developing products and services that utilize the principles of Pavlovian conditioning to create new habits and behaviors in users.
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Behavioral Modification — Potential for creating innovative products and technologies that can modify behavior through conditioning and stimuli.
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Wearable Technology — Advancements in wearable technology that can be used to modify and control human behavior through conditioning and stimuli.
Industry Implications
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Health and Wellness — Opportunities for creating products and services in the health and wellness industry that use behavioral modification techniques to promote positive habits and improve well-being.
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