In a modern Pavlovian experiment, Ian Page has created a headpiece entitled 'Bondage Happens' to condition himself to salivate every time his cell phone vibrates.
Essentially, the headpiece features a cup full of lemon juice that is squirted sparingly into his mouth every time his phone buzzes, acting as a conditioned stimulus. Page plans on wearing 'Bondage Happens' for two weeks beginning in mid-October. Check out the video above for more details about this interesting experiment.
What's Driving This Trend
- Pavlovian Conditioning
- Opportunities for developing products and services that utilize the principles of Pavlovian conditioning to create new habits and behaviors in users.
- Behavioral Modification
- Potential for creating innovative products and technologies that can modify behavior through conditioning and stimuli.
- Wearable Technology
- Advancements in wearable technology that can be used to modify and control human behavior through conditioning and stimuli.
Who This Affects Most
- Health and Wellness
- Opportunities for creating products and services in the health and wellness industry that use behavioral modification techniques to promote positive habits and improve well-being.
- Mobile Technology
- Potential for developing mobile devices and applications that utilize Pavlovian conditioning to influence user behavior and enhance the user experience.
- Gaming and Entertainment
- Innovation opportunities in the gaming and entertainment industry for creating immersive experiences that employ Pavlovian conditioning to engage and captivate audiences.
