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'Bondage Happens' Trains Ian Page to Drool When He Gets a Call

By: Meghan Young - Published: Oct 31, 2010 • References: vimeo and neatorama
In a modern Pavlovian experiment, Ian Page has created a headpiece entitled 'Bondage Happens' to condition himself to salivate every time his cell phone vibrates.

Essentially, the headpiece features a cup full of lemon juice that is squirted sparingly into his mouth every time his phone buzzes, acting as a conditioned stimulus. Page plans on wearing 'Bondage Happens' for two weeks beginning in mid-October. Check out the video above for more details about this interesting experiment.