Fancy a joint? A joint of lamb, that is.
To launch BMF’s campaign for Meat and Livestock Australia on the first day of spring, commuters across the country were met by hippies pushing plastic sachets of the sweet, green stuff - rosemary that it is. What better accompaniment to a delicious lamb roast or lamb wrap?
Local commuter hot spots across Sydney, Melbourne, Brisbane, Perth and Adelaide were targeted during the morning rush hour.
The new spring campaign launches nationally today as a 45 second TVC (featured), and will also be supported by point of sale, outdoor, and online.
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