Designed by 'Bert,' these handcrafted sterling silver trumpet jewelry are fully playable, and to spread the word the designer has created this humorous 'blow your own trumpet' viral video that demonstrates trumpet playing in a way not ordinarily expected.
Bert is a designer who graduated from Central Saint Martins and has worked with Alexander McQueen and has a strong celebrity following that includes Marisa Tomei and Natalie Imbruglia. She is part of a growing trend of designers whose work can be best understood through making short viral videos. In this case, the 'blow your own trumpet' viral video features overweight men playing trumpet necklaces with a lack of seriousness to promote the product.
The trumpet pendants are available at Culturelabel.com.
Key Themes Behind This Trend
- Playable Jewelry
- Creating fully functional jewelry brings additional value to the wearable product.
- Humorous Marketing
- Injecting humor into marketing tactics can create viral content and increase brand awareness.
- Celebrity-backed Designers
- Working with celebrities on product endorsements can increase a brand's popularity and credibility.
Where This Applies
- Jewelry Manufacturing
- The manufacturing of fully playable jewelry requires expertise in both jewelry design and musical instrument crafting.
- Marketing and Advertising
- The incorporation of humor in marketing campaigns can create a unique brand image and increase audience engagement.
- Fashion and Entertainment
- Designers with celebrity followings can capitalize on those relationships to create customized fashion products for endorsements and collaborations.
