Falling Fella Lookbooks

The Black Scale SS 2012 Collection is Structured and Street-Savvy

The Black Scale SS 2012 'Fallen From Grace' collection is a simple sartorial take on street wear. The line is quad-hued, staying within grey, black and white staples with canary detailing. The minimalism is refreshing and clean, allowing for more experimental patterns and seeming. The canary highlights the line with a pair of kicks, pocket flaps, speed lines and speckled stars. Also memorable is the modern cross-over of houndstooth and checkered pattern found on the lining of a tanker jacket and in full on a basic cardigan.

Several of the pieces coming from the Black Scale SS 2012 line are cut and sewn by hand, ensuring the highest quality. Included in the line are a sturdy selection of jackets. The variation of options include a tanker, varsity and stadium jacket, all with the signature yellow detailing of the line.

Minimalist Street Wear
Opportunities for developing new, simple and street-savvy clothing lines.
Handcrafted Quality Clothing
Create a new trend with custom-made clothing designs, cut and sewn by hand.
Pattern Experimentation
Develop pattern experimentation within the street fashion context, mixing and matching patterns for a unique look.

Sectors Adopting This

Fashion
Develop innovative designs for new street-wear clothing lines
Handmade Crafts
Opportunities to provide handcrafted clothing with unique designs for consumers.
Textile Printing
Opportunities to expand creativity within clothing design by exploring pattern experimentation.
SCORE
2.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 31%
Freshness 8%

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