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Instead of allowing the already crazy haute couture in the Bernhard Willhelm Women SS13 collection to stand out for itself, the lookbook has decided to take it up a notch. Considering that it was directed by artist Geoffrey Lillemon, that should come as no surprise. He has decided to accentuate the bold and vibrant fashion designs with disturbing masks, dyed skin and colorblocked backdrops for images that appear straight out of a nightmare.

According to the artist, the Bernhard Willhelm Women SS13 lookbook revolves around the use of "Faceshift and 3d Studio Max to express human realness with the advantages of technology." Each head was custom designed to capture the essence of a specific outfit to bring it alive. It was photography by Petrovsky&Ramone and styled by Niki Pauls.