City Meets Nature in Ransom x Adidas by Beau Monde Collective
The Beau Monde Collective Ransom x Adidas photo series boasts expert angling and great use of natural light. To top it off, the impromptu concept of misplaced urban apparel nods to a city-meets-nature/suburbs theme.
Implications - As the global population and urban lifestyles continue to increase, many individuals feel that their relationship or connection with nature is weakening. Companies and businesses will benefit by providing consumers with products that are capable of generating a sense or experience of renewing that bond. It is imperative that consumers pay great attention to the ways in which they can restore feelings of pleasure and wholeness in the lives of their consumers.