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Ayman HelwehAyman Helweh
2,236 Trends
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Fake Naughty Edit
Beate Uhse TV Ads for Parental Controls and Supervision


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Fake Naughty
Beate Uhse TV Ads for Parental Controls and Supervision
Fake Naughty - Beate Uhse TV Ads for Parental Controls and Supervision (VIDEO) 2
Fake Naughty - Beate Uhse TV Ads for Parental Controls and Supervision (VIDEO) 3


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This cheeky commercial for Beate Uhse TV, the parental controls for erotic TV viewing in Germany, is a sure attention-grabber. No wonder it took a Gold award at the 2008 New York Festivals Advertising Awards and was a winner at The Cresta Awards 2008.

Directed by Neels Feil and illustrated by Jost Keller, the commercial illustrates the effectiveness of these parental controls by showing an artist drawing what appears to be a naughty drawing. However, as the artist continues, the drawing turns out to be a kid-friendly fun cartoon.

The spot uses the copy, “You will see it. Your kids won’t.”

I always like cheeky advertising, and this is a very entertaining example.

Great job by kempertrautmann gmbh ad agency, creative directors Jens Theil, Gerrit Zinke, art director Florian Schimmer, and copywriters Michael Götz, and Stefan Förster.

References:  coloribus

Filed In:  marketing naughty print






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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Fake Naughty or comment about Beate Uhse TV Ads for Parental Controls and Supervision.

Bianca Bartz on Oct 30, 08  4,514 Trends   3,562 Comments
Oh Ayman, this is AWESOME!
Bianca Bartz on Oct 30, 08  4,514 Trends   3,562 Comments 0
Ayman Helweh on Oct 30, 08  2,236 Trends   2,641 Comments
I dedicate this trend to cowbag. Because she appears to be a naughty lil minx, but she's an innocent adorable girl.
Ayman Helweh on Oct 30, 08  2,236 Trends   2,641 Comments 0
Marissa Brassfield on Oct 31, 08  3,477 Trends   4,119 Comments
That is so, so fantastic.
Marissa Brassfield on Oct 31, 08  3,477 Trends   4,119 Comments 0


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