This cheeky commercial for Beate Uhse TV, the parental controls for erotic TV viewing in Germany, is a sure attention-grabber. No wonder it took a Gold award at the 2008 New York Festivals Advertising Awards and was a winner at The Cresta Awards 2008.
Directed by Neels Feil and illustrated by Jost Keller, the commercial illustrates the effectiveness of these parental controls by showing an artist drawing what appears to be a naughty drawing. However, as the artist continues, the drawing turns out to be a kid-friendly fun cartoon.
The spot uses the copy, "You will see it. Your kids won’t."
I always like cheeky advertising, and this is a very entertaining example.
Great job by kempertrautmann gmbh ad agency, creative directors Jens Theil, Gerrit Zinke, art director Florian Schimmer, and copywriters Michael Götz, and Stefan Förster.
Stats for Fake Naughty
Trending: Older & Buzzing
Research: 29,973 clicks in 394 w
Interest: > 3 minutes
Concept: Fake Naughty
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: censorship as direction, clever ad looks tame to the innocent, and at-home massage mats.
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