Grey Worldwide developed the 'Beat Poverty' Ads for Campagna del Millenio with the aim to strike a soft spot in the public.
In order to raise awareness for the Italian campaign and its Millennium Development Goals, the models featured in each of these posters stand nude and vulnerable, with what one would imagine are ghastly wounds behind chest-mounted amps. The message of the 'Beat Poverty' Ads is to "make your heart beat" for the cause and participate "loud and strong."
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