The Balmain SS12 Campaign is Too Cool for School

By: Amelia Roblin - Published: Jun 29, 2011 • References: balmain & hypebeast
Guys dressed like these models in the Balmain SS12 campaign would likely not have been the most popular boys at my high school, but in flipping through this latest lookbook, its strikes me that anyone whith such an unshakable confidence would be sure to rule the school.

The looks themselves are very well put together -- almost too well put together for teenage boys. They incorporate a high contrasting neutrals, pairing blacks against whites and beiges. Leather jackets, blazers and slim-fitting vests give these preppy guys a remarkable sophistication, especially when paired with soft pastel pashmina scarves. Slouched brown suede boots give every outfit necessary grounding, since the Balmain SS12 campaign exhibits an army of unstoppable-looking young blokes with attitude and a side of style. Stats for Slick Schoolboy Lookbooks Trending: Older & Buzzing
Research: 33,110 clicks in 255 w
Interest: 4 minutes
Concept: Balmain SS12 Campaign
Related: 107 examples / 82 photos
Segment: Males, 18-35
Comparison Set: 39 similar articles, including: asymmetrical schoolboy ensembles, colorful schoolboy style, and cozy country lookbooks.