'Badass Soul Savage' by Cleon Grey is Dark and Dazzling

By: Taylor Keefe - Published: Jan 4, 2012 • References: rogercharlesnewyork & highsnobiety
In a recent fashion spread called 'Badass Soul Savage' shot by Cleon Grey, all things New York are celebrated. The photograper, cloting brand and models all hail from the Big Apple.

When photographer Cleon Grey hooked up with clothing brand Roger Charles New York, the ensuing result was the 'Badass Soul Savage' spread. The gritty shoot features models set in a cramped space with dark undertones and odd animal references. The unusual choice of models works well with the clothing choices, setting and gritty theme. The shoot is a celebration of New York culture, from music and fashion to art and stlye.

Cleon Grey is still fresh on the scene, but more work like this can lead to big things for the budding photograpger. Stats for Gritty Urban Fashion Spreads Trending: Older & Mild
Research: 4,606 clicks in 228 w
Interest: 4 minutes
Concept: Badass Soul Savage
Related: 99 examples / 76 photos
Segment: Neutral, 18-35
Comparison Set: 36 similar articles, including: humanizing street shoots, big apple street shoots, and hipster street shoots.