Female-founded brand RESA and Jojo Fletcher, Season 12 Bachelorette and TV host, have launched their collaboration, RESA x Jojo spring collection. Each floral pastel and bright tropical print is named after a meaningful memory in Jojo's life.
Each piece in the collection features unique names that are meaningful to Jojo, such as the 'Sunstone,' which is where she married her husband Jordan, and the 'Rico,' which is where the couple currently lives. The collection features a range of silhouettes that are feminine and flattering, including flirty dresses with sexy leg slits, and matching sets with crop tops, skirts, and shorts. Available in sizes XS-XL and ranging from $68-$158, the collection is exclusively available on Shop-RESA.com, giving a southern twist to the upcoming spring season.
What Makes This Trend Stand Out
- Personalized Capsule Collections
- Brands can explore unique collaborations that incorporate personal stories and memories, offering consumers a sense of emotional connection and exclusivity.
- Size-inclusive Fashion
- Inclusive sizing for all body types can help to boost a brand's reach and engagement, attracting a wider customer base.
- Floral and Tropical Prints
- Bold prints and patterns are a timeless trend, and fashion brands can integrate them into various collections to create a cohesive and desirable aesthetic.
Sectors Adopting This
- Fashion
- Fashion brands can leverage unique collaborations and personalized collections to engage with consumers and elevate their brand with emotional connections.
- E-commerce
- E-commerce platforms that focus on inclusive sizing can provide more options for consumers and increase customer satisfaction and loyalty.
- Wedding Industry
- The wedding industry can partner with fashion brands to develop exclusive bridal and honeymoon collections featuring personalized details and tropical prints to elevate the customer experience.
