The Baartmans and Siegel Spring/Summer 2013 line does a relevant update of the classic English gentleman look. The style has displayed a great deal of staying power due to its prim, proper appeal, and yet, the label has here reinvented some of its most fundamental elements.
Coy caps and double breasted jackets are met with baggy snakeskin pants, shiny leather pieces and funky sunglasses in this Spring/Summer 2013 collection.
Founders Wouter Baartmans and Amber Siegel initially joined forces while working for the Viktor & Rolf brand. They have since merged their interests in design, elegance and a fresh, contemporary approach to apparel. Best of all is the reversibility element as these overcoats can be turned inside out.
Key Themes Behind This Trend
- Reinvented Classic Style
- Reinventing fundamental elements of classic English gentleman look presents an opportunity for disruptive innovation in the fashion industry.
- Mixed-material Garments
- Incorporating contrasting materials like baggy snakeskin pants and shiny leather pieces into traditional clothing items offers potential for disruptive innovation in the fashion industry.
- Reversible Overcoats
- The reversibility feature of overcoats presents an opportunity for disruptive innovation and added functionality in the fashion industry.
Where This Applies
- Fashion
- The Baartmans and Siegel Spring/Summer 2013 line demonstrates opportunities for disruptive innovation in the fashion industry through their reinvention of classic style and use of mixed materials.
- Apparel
- The incorporation of funky sunglasses and reversible elements in the Baartmans and Siegel collection presents opportunities for disruptive innovation in the apparel industry.
- Design
- The fresh, contemporary approach to design by Baartmans and Siegel suggests potential for disruptive innovation in the design industry, specifically in the field of apparel.
