The ATSS Burglar Alarm System Campaign is All Twists and Turns

By: Meghan Young - Published: Aug 4, 2012 • References: mccannworldgroup & ibelieveinadv
If apartment complexes and houses were malleable enough to be twisted and turned as depicted in the ATSS Burglar Alarm System ad campaign, it would would offer one of the best and bizarre forms of security against potential home invaders. Of course, the images simply go to show how effective this particular burglar system is. To thieves and other wrongdoers, it will make their target seem like an impossible knot to untie.

Conceived by India-based ad agency McCann Erickson, the ATSS Burglar Alarm System ad campaign is extremely surreal. The campaign was art directed by Harshik Suraiya, Denzil Machado with illustration by Staudt Agnes and the result is absolutely stunning and full of magical twists! Stats for Knotted Home Ads Trending: Older & Chilly
Research: 1,701 clicks in 198 w
Interest: 1.5 minutes
Concept: ATSS Burglar Alarm System
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: bokeh-inspired auto ads, breakfast-promoting olympic ads, and superheroic ketchup equations.