Superstar

The ATSS Burglar Alarm System Campaign is All Twists and Turns

By: Meghan Young - Published: Aug 4, 2012 • References: mccannworldgroup and ibelieveinadv
If apartment complexes and houses were malleable enough to be twisted and turned as depicted in the ATSS Burglar Alarm System ad campaign, it would would offer one of the best and bizarre forms of security against potential home invaders. Of course, the images simply go to show how effective this particular burglar system is. To thieves and other wrongdoers, it will make their target seem like an impossible knot to untie.

Conceived by India-based ad agency McCann Erickson, the ATSS Burglar Alarm System ad campaign is extremely surreal. The campaign was art directed by Harshik Suraiya, Denzil Machado with illustration by Staudt Agnes and the result is absolutely stunning and full of magical twists!