Parisian sporty imprint Casablanca introduces a new set of colorways for its in-house Atlantis sneaker model. This marks the second drop of its inaugural footwear as it was first presented with the Fall/Winter 2022 capsule with red and blue tones.
It is designed by both Charaf Tajer and Steve Grimes and the shoe is named after the forgotten underwater city, telling the tale through every paneling detail. The shoes sit on top of a curved sole unit to represent the shape of the ocean. The new colorways include Tennis Green, Clat Orange, and Off-White. It is ready for the tennis courts as it is constructed from premium leather throughout the uppers that have been treated with perforated accents for breathability.
Image Credit: Casablanca, <a rel='nofollow' href='https://hypebeast.com/2023/1/casablanca-atlantis-sneaker-drop-2-release-info'>hypebeast</a>, <a rel='nofollow' href='https://casablancaparis.com/'>casablancaparis</a>
Why This Trend Is Growing
- Tonal Sneakers
- Opportunity for athletic footwear companies to release tonal sneaker lines with specific colorways inspired by places and events.
- Curved Soles
- Disruptive innovation opportunity for athletic footwear companies to release sneakers inspired by natural elements such as the ocean and use curved soles for an added level of comfort and style.
- Premium Leather
- Opportunity for luxury companies to create premium leather sneakers with perforated accents for breathability that cater to athletic and fashion-forward consumers.
Industries Being Reshaped
- Athletic Footwear
- Athletic footwear companies can create tonal and premium leather sneakers with ocean-inspired curved soles to capture the attention of athleisure enthusiasts.
- Luxury Fashion
- Luxury fashion brands can cater to both athletic and fashion-forward consumers with premium leather sneakers that feature perforated accents for breathability and tonal colorways.
- Sports Apparel
- Sports apparel companies can create tennis-inspired tonal sneakers with curved soles that provide optimal comfort and support for tennis players.
