The April77 Spring/Summer 2012 lookbook provides an educational lesson in fashion. As a testimony to the fashion house's rebellious French roots, the models in the editorial represent the epitome of struggling youth on the rise.
Leather jackets, Converse shoes and denim cut-offs are paired with angst-ridden, backwards-hat-wearing models who appear entirely indifferent to the camera. The apathetic scene is topped off with cigarette smoke and a can of Coca-Cola. And, just as one might guess based on the pictures, The April77 Spring/Summer 2012 lookbook is a project devoted to the subjects of adolescence and eventually, adulthood.
Aside from showcasing tastefully grungy April77 pieces, the lookbook also demonstrates fashion photography's ability to represent seemingly unfashionable motifs, or in this case, an inescapable aging process.
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Concept: April77 Spring/Summer 2012 Lookbook
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