Designer denim company April 77 has released its lookbook for the upcoming summer collection labeled 'Summer In The Black Hills.'
The photo shoot features two captivating models modeling the new line of denim by April 77. The shots are dirty, dark and definitely alluring.
The new collection is focused on dark and black denim and the setting for the shoot resembles the same: black attire, dark eyes, black hair and dark hills.
Implications - Fans of Twilight or True Blood will definitely love these gorgeously grungy shots. The bold black shades in the subjects' clothing accentuates their features nicely, and the background setting are simply natural. Check out the 'Summer in the Black Hills' collection for inspiration.
What's Driving This Trend
- Dark Denim Fashion
- April 77's 'Summer In The Black Hills' collection featuring dark and black denim is set to inspire designers to incorporate dark and bold shades into their pieces.
- Grungy Fashion Photography
- April 77's lookbook featuring grungy and alluring pictorials is inspiring fashion photographers to create similar shots.
- Dark Beauty Photography
- April 77's photo shoot featuring captivating models with dark features is inspiring photographers to experiment with dark and natural settings in their beauty shots.
Who This Affects Most
- Fashion Industry
- The dark denims and grungy pictorials in April 77's 'Summer In The Black Hills' collection offers a disruptive innovation opportunity to fashion designers and brands to incorporate more daring and bold elements in their pieces and future collections.
- Fashion Photography Industry
- April 77's grungy and alluring pictorials offers fashion photographers a disruptive innovation opportunity to incorporate grungy and natural settings in their fashion shoots.
- Beauty Photography Industry
- April 77's captivating models with dark features and natural settings offers beauty photographers a disruptive innovation opportunity to experiment with dark and natural settings and features in their shots.
