Macy's has really been expanding their fashion credibility with collaborations with legendary designers like Karl Lagerfeld and Matthew Williamson, and now the Anna Dello Russo for Macys collection will surely be one for the books.
The Fall 2011 collection is a collaboration with the Vogue Japan Editor-in-Chief and fashion industry icon, who serves as Editor-in-Large for Macy's I.N.C fall campaign. Dello Russo has edited and styled pieces from the collection and is even featured alongside supermodel Karolina Kurkova in the advertising campaign.
The Anna Dello Russo for Macys collection features a variety of ready to wear pieces, as well as accessories, for the upcoming fall season.
"It's good to try to render the dream of fashion for a wide market to relate to the time we live in," Dello Russo tells W magazine of the affordable collection, which is priced from $30 to $139.
Key Themes Behind This Trend
- Collaborative Designer Collections
- Opportunity for designers and retailers to join forces and create affordable fashion collections.
- Fashion Industry Collaborations
- Fashion industry icons partnering with retailers to expand their market reach.
- Affordable Luxury Fashion
- Creating high-end fashion collections at affordable price points for wider consumer accessibility.
Where This Applies
- Retail
- Opportunity for retailers to boost sales and brand credibility through designer collaborations.
- Fashion
- Fashion industry professionals collaborating with retailers to expand their market presence.
- Luxury Goods
- Creating affordable luxury fashion collections to cater to a wider consumer base.
