H&M has released a slew of designer collaborations over the years, but Anna Dello Russo for H&M is its latest collection set to release in fall 2012. The Vogue Japan editor-at-large is known for her eclectic and over-the-top accessories, so it is only fitting she is creating a series of bejeweled beauties. In addition to jewelry, ADR is designing handbags, shoes and sunglasses for her collaboration.
Russo has taken much of her inspiration from the furnishings and fabrics used to decorate her Milan apartment. The preview appears to feature lots of gold, art deco details, exotic animal textures and punches of turquoise blue. While H&M has collaborated with numerous high-end designers, Anna Dello Russo is one of the few non-designer icons to join forces with the Swedish retailer. Anna Dello Russo for H&M showcases ADR's eccentric tastes, but has been tailored to be affordable and accessible for H&M's budget-conscious market.
Additional Image: YouTube
What's Driving This Trend
- Affordable Designer Collabs
- Designer collaborations with affordable and accessible pricing have become a strong trend in the fashion industry.
- Eclectic Accessories
- The trend of unique, statement accessories that are not limited to a specific style or fashion genre is becoming increasingly popular in the retail market.
- Inspiration From Interior Decor
- Many designers are finding inspiration in non-fashion related realms, such as interior design, to create innovative fashion collections.
Who This Affects Most
- Fashion Retail
- Fashion retail companies can take advantage of the trend of designer collaborations and offer their customers affordable options for high-end clothing and accessories.
- Luxury Accessories
- Luxury accessory brands can maximize sales by offering a wider range of unique and eclectic statement pieces that cater to various types of customers.
- Interior Design
- Interior design companies can potentially collaborate with fashion designers to inspire and create innovative fashion collections that are inspired by interior decor elements.
