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BBC “Do One Thing” Campaign

By: Elsa Blaine - Published: • References: bbc & advertolog
The BBC recruited The Viral Factory to create this endearing and meaningful animal Christmas video directed towards both adults and kids. The clip shows a band of fun British animals singing through Photoshopped mouths and playing instruments.

The critters’ Christmas wish to have, “Breathing places, space to roam, somewhere that I can call a home,” is sung in the lyrics. The message is moving and thought-provoking but done in a light enough way that children will get it.

The fox at the end directs viewers to the BBC Learning ‘Do One Thing’ web site which offers nature-preserving tips, such as baking lard cakes for the birds and burying a bucket for a beetle.

The lyrics were rewritten to the Jonah Lewie Christmas classic “Stop the Cavalry.” Stats for Animals Lip-Synching Christmas Songs Trending: Older & Average
Traction: 5,911 clicks in 305 w
Interest: > 3 minutes
Concept: Animals Lip-Synching Christmas Songs
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: animals as photographers, cell phones killing bees, and help the honey bees.